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ouvrage"Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply [...]
- XL Library La Rochelle
Chopra, S. (2019). Supply chain management : Strategy, planning and operation. (7ème édition et "Global edition"). Edinburgh : Pearson.ouvrageEffective development and management of supply chain networks helps businesses cut costs and enhance customer value. This 5th edition provides the most up-to-date practical tools to manage the people and processes that allow businesses to gain a[...]
- XL Library La Rochelle
Martin, C. (2016). Logistics and supply chain management. (5th edition). Edinburgh : Pearson.ouvrageNow in its 11th edition, Laurie Mullins’s Management & Organisational Behaviour is the essential guide to organisational behaviour for students today. Over half a million students have used this engaging and practically focused book as their int[...]
- XL Library La Rochelle
Mullins, L.J.., Christy, g. (2016). Management and organisational behaviour. (11th ed.). Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
Mondy, R.W., Mondy, J.B. (2014). Human resource management. (Thirteenth ed.). Edinburgh : Pearson.ouvrageMarketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h[...]
- XL Library La Rochelle
Kotler, P., Bowen, J., Makens, J.C.. (2014). Marketing for hospitality and tourism. (6th edition). Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
Fenich, G.G.. (2014). Meeting expositions, events, and conventions. Edinburgh : Pearson.ouvrageThere are few more important determinants of success or failure in the hospitality industry than the performance of a company’s staff. Hospitality Management and Organisational Behaviour explains the principles of management and organisational b[...]
- XL Library La Rochelle
Mullins, L.J.., Dossor, P. (2013). Hospitality management and organisational behaviour. (5th edition). Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
Fraser, L., Ormiston, A. (2013). Understanding Financial Statements. (10th ed.). Edinburgh : Pearson.ouvrageWorking as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Resea[...]
- XL Library La Rochelle
Malhotra, N.K.., Birks, D.F.., Wills, P. (2012). Marketing research : an applied approach. (4th ed.). Edinburgh : Pearson.ouvragePlay the fast strategy game to win Why do some companies fail to adapt to change, while others thrive on change, disruption and discontinuity? Good question - and extremely relevant, because in today's constantly shifting business environme[...]
- XL Library Tours
Doz, Y., Kosonen, M. (2008). Fast strategy : how strategic agility will help you stay ahead of the game. Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
Redman, T., Wilkinson, A. (2006). Contemporary human resource management : Text and Cases. (second edition). Edinburgh : Pearson.ouvrageAt last! A European services marketing text that presents the subject from a value orientation perspective. Services Marketing: Managing the Service Value Chain argues that all service management efforts are aimed to enhance value in order to [...]
- XL Library La Rochelle
Bruhn, M., Georgi, D. (2006). Services marketing : Managing the service value chain. Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
Van horne, J.C.., Wachowicz, J.M.. (2005). Financial management : Fundamentals of. (twelfth edition). Edinburgh : Pearson.ouvrage
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- XL Library La Rochelle
Pelsmacker, P.D., Geuens, M., Bergh, J.V.D. (2005). Foundations of marketing communications : European Perspective. Edinburgh : Pearson.ouvrage
- XL Library La Rochelle
- XL Library Tours
- XL Library Orléans
Burck wood, M. (2004). Marketing planning principles into practice. Edinburgh : Pearson.