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Prentice Hall

Collections rattachées :
Exploring corporate strategy
The Pearson Education Series in Finance

Documents disponibles chez cet éditeur (34)

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Consumer behavior
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Consumer behavior

Michael R. Solomon | Prentice Hall | 2012 10th ed.
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Solomon, M.R.. (2012). Consumer behavior. (10th ed.). [S.l.] : Prentice Hall.
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Doing research in business & management
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Doing research in business & management : An essential guide to planning your project

Mark Saunders Philip Lewis | Prentice Hall | 2012
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entir[...]
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Saunders, M., Lewis, P. (2012). Doing research in business & management : An essential guide to planning your project. [S.l.] : Prentice Hall.
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Financial & managerial accounting
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Financial & managerial accounting

Charles T. Horngren Walter Harrison Suzanne Oliver | Prentice Hall | 2012 3rd ed.
Includes acetate (transparencies) pages. Includes index. "International edition"--Cover.
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Horngren, C.T.., Harrison, W., Oliver, S. (2012). Financial & managerial accounting. (3rd ed.). [S.l.] : Prentice Hall.
De retour le 10/10/2023
Financial markets and institutions
ouvrage

Financial markets and institutions

Frederic Mishkin | Prentice Hall | 2012 7th ed.
In Financial Markets and Institutions, Mishkin and Eakins provide a unifying framework that uses core principles to organize your thinking, then examine the models as real-world scenarios from a practitioner's perspective. This Global Edition[...]
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Mishkin, F., Eakins, S.G.. (2012). Financial markets and institutions. (7th ed.). [S.l.] : Prentice Hall.
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How to get into the top MBA programs
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How to get into the top MBA programs

Richard Montauk | Prentice Hall | 2012
How to Get into the Top MBA Programs provides a complete overview of what the top schools look for, with a step-by-step guide to the entire application process with in-depth advice from admissions directors from colleges across the country. Th[...]
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Montauk, R. (2012). How to get into the top MBA programs. [S.l.] : Prentice Hall.
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Management
ouvrage

Management

Luis R. Gomez-Mejia David B. Balkin | Prentice Hall | 2012
For Principles of Management courses. The basics of management—and beyond. Students often assume the role of a manager is no different than that of a traditional “boss”—someone who hires/fires, doles out raises/promotions, and tells emplo[...]
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Gomez-mejia, L.R.., Balkin, D.B.. (2012). Management. [S.l.] : Prentice Hall.
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Accounting and finance for non-specialists
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Accounting and finance for non-specialists

Peter Atrill Eddie McLaney | Prentice Hall | 2011 6è éd.
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Atrill, P., Mclaney, E. (2011). Accounting and finance for non-specialists. (6è éd.). [S.l.] : Prentice Hall.
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Corporate finance
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Corporate finance

Jonathan B. Berk Peter M. DeMarzo | Prentice Hall | 2011 2nd ed.
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Berk, J.B.., Demarzo, P.M.. (2011). Corporate finance. (2nd ed.). [S.l.] : Prentice Hall.
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Innovation management and new product development
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Innovation management and new product development

Paul Trott | Prentice Hall | 2011 5è éd.
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economi[...]
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Trott, P. (2011). Innovation management and new product development. (5è éd.). [S.l.] : Prentice Hall.
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Research methods for leisure and tourism
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Research methods for leisure and tourism : a practical guide

Anthony James Veal | Prentice Hall | 2011 4th ed.
Now in its fourth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage[...]
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Veal, A.J. (2011). Research methods for leisure and tourism : a practical guide. (4th ed.). [S.l.] : Prentice Hall.
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Business Start Up 2010
ouvrage

Business Start Up 2010 : The only annually updated guide for entrepreneurs

Sara Williams | Prentice Hall | 2010
Starting your own business can be a daunting task especially during a recession. However, media coverage suggests that the credit crunch could also provide the ideal opportunity for budding entrepreneurs to start their own business. Indeed, wh[...]
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Williams, S. (2010). Business Start Up 2010 : The only annually updated guide for entrepreneurs. [S.l.] : Prentice Hall.
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Value negotiation
ouvrage

Value negotiation : how to finally get the win-win right /

Horacio Falcão | Prentice Hall | 2010
Value Negotiation: How to Finally Get the Win-Win Right examines the complicated world of negotiation and provides a simple and practical approach in helping negotiators learn how to consistently deliver the highest possible value at the lowest[...]
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Falcão, H. (2010). Value negotiation : how to finally get the win-win right /. [S.l.] : Prentice Hall.
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Introduction to accounting and finance
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Introduction to accounting and finance

Geoff Black | Prentice Hall | 2009 2nd ed.
Includes card insert: My accounting lab : the power of practice ; student access kit. Previous ed.: 2005.
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Black, G. (2009). Introduction to accounting and finance. (2nd ed.). [S.l.] : Prentice Hall.
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Marketing across cultures
ouvrage

Marketing across cultures

Jean-Claude Usunier Julie Anne Lee | Prentice Hall | 2009 5th edition
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international mark[...]
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Usunier, J.C., Lee, J.A. (2009). Marketing across cultures. (5th edition). [S.l.] : Prentice Hall.
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Marketing management
ouvrage

Marketing management : first european edition

Philip Kotler Kevin Lane Keller | Prentice Hall | 2009
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been in[...]
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Kotler, P., Keller, K.L. (2009). Marketing management : first european edition. [S.l.] : Prentice Hall.
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The CV book
ouvrage

The CV book : your definitive guide to writing the perfect CV /

James Innes | Prentice Hall | 2009
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Innes, J. (2009). The CV book : your definitive guide to writing the perfect CV /. [S.l.] : Prentice Hall.
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Accounting and finance for non-specialists
ouvrage

Accounting and finance for non-specialists

Peter Atrill Eddie McLaney | Prentice Hall | 2008 6è éd.
The sixth edition of this sucessful text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical yet non-technical approach, making it deal for students who are new to accounting terminology. D[...]
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Atrill, P., Mclaney, E. (2008). Accounting and finance for non-specialists. (6è éd.). [S.l.] : Prentice Hall.
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Best practice cases in branding
ouvrage

Best practice cases in branding : Lessons from the World's strongest brands

Kevin Lane Keller | Upper saddle river : Pearson | 2008 3ème éd.
CAS
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Keller, K.L. (2008). Best practice cases in branding : Lessons from the World's strongest brands. (3ème éd.). Upper saddle : Pearson.
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Exchange rates and international finance
ouvrage

Exchange rates and international finance

Laurence Copeland | Prentice Hall | 2008 Fifth edition
The international landscape of the world economy changes with each edition of Exchange Rates and International Finance. None more so, however, than with publication of the fifth edition at a time when the world is moving away from dollar and Eur[...]
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Copeland, L. (2008). Exchange rates and international finance. (Fifth edition). [S.l.] : Prentice Hall.
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Management and cost accounting
ouvrage

Management and cost accounting

Alnoor Bhimani Charles T. Horngren Srikant M. Datar | Prentice Hall | 2008 4e édition
1, Management and cost accounting fundamentals 2, Accounting information for decision making 3, Planning and budgetary control systems 4, Management control systems and performance issues 5, Quality, time and the strategic managment of costs
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Bhimani, A., Horngren, C.T.., Datar, S.M.. (2008). Management and cost accounting. (4e édition). [S.l.] : Prentice Hall.
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Management and cost accounting
ouvrage

Supplement Management and cost accounting : with selected answers

Alnoor Bhimani Charles T. Horngren Srikant M. Datar | Prentice Hall | 2008 4e édition
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Bhimani, A., Horngren, C.T.., Datar, S.M.., Dai, N.T. (2008). Supplement. Management and cost accounting : with selected answers. (4e édition). [S.l.] : Prentice Hall.
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Economics for business
ouvrage

Economics for business

John Sloman Kevin Hinde | Prentice Hall | 2007 Fourth edition.
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throug[...]
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Sloman, J., Hinde, K. (2007). Economics for business. (Fourth edition.). [S.l.] : Prentice Hall.
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Financial accounting
ouvrage

Financial accounting

Jane L. Reimers | Prentice Hall | 2007
For a traditional Introductory to Financial Accounting course where the accounting cycle is introduced early and the focus of the course blends aspects of both "user" and "preparer" approaches. Chapter 1 - The Link Between Business and Accoun[...]
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Reimers, J.L.. (2007). Financial accounting. [S.l.] : Prentice Hall.
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Marketing leadership in hospitality and tourism
ouvrage

Marketing leadership in hospitality and tourism

Stowe Shoemaker Robert C. Lewis Peter C. Yesawich | New Jersey : Pearson | 2007
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Shoemaker, S., Lewis, R.C.., Yesawich, P.C.. (2007). Marketing leadership in hospitality and tourism. New : Pearson.
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Marketing leadership in hospitality and tourism (CDROM D'accompagnement)
document multimédia

Marketing leadership in hospitality and tourism (CDROM D'accompagnement)

Stowe Shoemaker Robert C. Lewis Peter C. Yesawich | New Jersey : Pearson | 2007
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Shoemaker, S., Lewis, R.C.., Yesawich, P.C.. (2007). Marketing leadership in hospitality and tourism (CDROM D'accompagnement). New : Pearson.
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