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Principles of marketing

Christina Calvo Porral John L. Stanton | Pozuelo de Alarcon : ESIC | 2017 4 ème édition

Marketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers[...]

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Calvo porral, C., Stanton, J.L.. (2017). Principles of marketing. (4 ème édition). Pozuelo de : ESIC.

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Marketing estrategico para la tercera edad : Principios para atender a un segmento creciente

Ildefonso Grande Esteban | Pozuelo de Alarcon : ESIC | 1993

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Grande esteban, I. (1993). Marketing estrategico para la tercera edad : Principios para atender a un segmento creciente. Pozuelo de : ESIC.

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