ouvrage

Marketing graffiti : The view from the street

Michael Saren | Oxford : Butterworths | 2006

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, [...]

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Saren, M. (2006). Marketing graffiti : The view from the street. Oxford : Butterworths.

Disponible

ouvrage

Managing people : A guide for managers in the hotel and catering industry

Michael Riley | Oxford : Butterworths | 2000 Second edition

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Riley, M. (2000). Managing people : A guide for managers in the hotel and catering industry. (Second edition). Oxford : Butterworths.

Disponible

ouvrage

Business ethics

Tom Sorell John Hendry | Oxford : Butterworths | 1994

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Sorell, T., Hendry, J. (1994). Business ethics. Oxford : Butterworths.

Disponible

ouvrage

Consumer behaviour : behavioural aspects of marketing

Chris Rice | Oxford : Butterworths | 1994

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Rice, C. (1994). Consumer behaviour : behavioural aspects of marketing. Oxford : Butterworths.

Disponible

ouvrage

Advertising

Frank Jefkins | Oxford : Butterworths | 1992 5ème Ed.

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Jefkins, F. (1992). Advertising. (5ème Ed.). Oxford : Butterworths.

Disponible

ouvrage

Introduction to accounting for business studies

F.P. Langley G.S. Hardern | Oxford : Butterworths | 1990 5ème Ed.

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Langley, F.P.., Hardern, G.S.. (1990). Introduction to accounting for business studies. (5ème Ed.). Oxford : Butterworths.

Disponible

ouvrage

Fundamentals of advertising (The)

John Wilmshurst | Oxford : Butterworths | 1985

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Wilmshurst, J. (1985). Fundamentals of advertising (The). Oxford : Butterworths.

Disponible