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Marketing management

Philip Kotler | Upper Saddle River, NJ : Prentice Hall/Pearson Education International | 2003 11e édition

Part 1. Understanding Marketing Management Part 2. Analyzing Marketing Opportunities Part 3. Developing Market Strategies Part 4. Shaping the Market Offering Part 5. Managing and Delivering Marketing Programs

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Kotler, P. (2003). Marketing management. (11e édition). Upper Saddle River, : Prentice Hall/Pearson Education International.

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