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Managing innovation : integrating technological, market and organizational change

Joseph Tidd John Bessant Keith Pavitt | Chichester (England) : J. Wiley & sons | 2005 3e édition

Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change[...]

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Tidd, J., Bessant, J., Pavitt, K. (2005). Managing innovation : integrating technological, market and organizational change. (3e édition). Chichester : J. Wiley & sons.

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