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McGraw-Hill Irwin

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McGraw-Hill/Irwin series in marketing.

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Designing and managing the supply chain : concepts, strategies and case studies

David Simchi-Levi Edith Simchi-Levi | Boston : McGraw-Hill Irwin | 2003 2nd edition

As an award-winning first edition, Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies taught students everything they needed to to know about supply chain topics. Business 2.0 also cited Designing and Managing the [...]

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Simchi-levi, D., Simchi-levi, E., Kaminsky, P. (2003). Designing and managing the supply chain : concepts, strategies and case studies. (2nd edition). Boston : McGraw-Hill Irwin.

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Strategic marketing

David W. Cravens Nigel Piercy | Boston : McGraw-Hill Irwin | 2003 7e édition

Part I - Market-Driven Strategy Part II - Situation Analysis Part III - Designing Market-Driven Strategies Part IV - Market-Focused Program Development Part V - Implementing and Managing Market-Driven Strategies Part VI - Comprehensive Cases

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Cravens, D.W.., Piercy, N. (2003). Strategic marketing. (7e édition). Boston : McGraw-Hill Irwin.

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