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Operations management : processes and value chains

Lee Krajewski Larry Ritzman | Upper Saddle River (N.J.) : Pearson Education International/Prentice Hall | 2005 7e édition

In the past six editions, this premier text has set the standard in the market for giving students a strategic, big picture perspective of operations within a firm. The new edition is a substantial revision that is both timely and topical and [...]

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Krajewski, L., Ritzman, L. (2005). Operations management : processes and value chains. (7e édition). Upper Saddle River : Pearson Education International/Prentice Hall.

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Services marketing : people, technology, strategy

Christopher H. Lovelock Jochen Wirtz | Upper Saddle River (N.J.) : Pearson Education International/Prentice Hall | 2004 5e édition

PART ONE : Understanding service products, consumers and markets PART TWO : Key elements of services marketing PART THREE : Managing the service delivery process PART FOUR : Implementing services marketing

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Lovelock, C.H.., Wirtz, J. (2004). Services marketing : people, technology, strategy. (5e édition). Upper Saddle River : Pearson Education International/Prentice Hall.

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