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Analysis for financial management

Robert C. Higgins | McGraw- Hill | 2009 9e édition

PART I - Assessing the Financial Health of the Firm PART II - Planning Future Financial Performance PART III - Financing Operations PART IV - Evaluating Investment Opportunities

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Higgins, R.C.. (2009). Analysis for financial management. (9e édition). [S.l.] : McGraw- Hill.

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Negociation : readings, exercices and cases

Roy J. Lewicki Bruce Barry | McGraw- Hill | 2007

Negotiation is a critical skill needed for effective management.NEGOTIATION: READINGS EXERCISES, AND CASES, takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation, and the dyna[...]

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Lewicki, R.J.., Barry, B., Saunders, D.M.. (2007). Negociation : readings, exercices and cases. [S.l.] : McGraw- Hill.

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Strategic Marketing Management : Cases

David W. Cravens Victoria L. Crittenden | McGraw- Hill | 2002 7th edition

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a ma[...]

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Cravens, D.W.., Crittenden, V.L.., Lamb jr., C.W.. (2002). Strategic Marketing Management : Cases. (7th edition). [S.l.] : McGraw- Hill.

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