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ouvrage"This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory [...]
- XL Library Orléans
ouvrage"Have you found some exciting images that you want to explore but don't know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer? Whatever level of experience you[...]
- XL Library La Rochelle
ouvrageDavid Silverman′s seminal Doing Qualitative Research can justifiably claim to be `the supervisor in your pocket′ for all PhD and Masters students embarking on their own qualitative research project. This hugely popular textbook has been ful[...]
- XL Library Tours
ouvrageStrategy as Practice heralds a defining moment in how strategic management is understood. Paula Jarzabkowski's book leads the way in setting out the meaning and implications of this new field. This book is the first of its kind to help readers[...]
- XL Library Tours
