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ouvrageA study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how t[...]
- XL Library La Rochelle
ouvrageAccounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step a[...]
- XL Library La Rochelle
ouvrageCharles T. Horngren Srikant Datar Madhav Rajan | Harlow (England) : Pearson Education | 2018 Sixteenth editionHorngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “diff[...]
- XL Library La Rochelle
ouvrageAn Emphasis on Core Financial Principles to Elevate Individuals’ Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corp[...]
- XL Library La Rochelle
ouvrageKimberly A. Tranter Trevor Stuart- Hill Juston Parker | Harlow (England) : Pearson Education | 2014 Pearson new international edition.The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management p[...]
- XL Library La Rochelle
ouvrageJohn W. Creswell | Harlow (England) : Pearson Education | 2014 Fourth edition, Pearson International edition.
- XL Library La Rochelle
ouvragePeggy A. Lambing Charles R. Kuehl | Harlow (England) : Pearson Education | 2014 4th ed., new international ed.For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demon[...]
- XL Library La Rochelle
ouvrageAs Svend Hollensen leads, so the world of marketing follows. For fifteen years his Global Marketing text has been the definitive, truly international guide to marketing in the era of globalization. And in that time borders have become ever mor[...]
- XL Library La Rochelle
ouvrage
- XL Library La Rochelle
ouvrageAs the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and [...]
- XL Library La Rochelle
ouvrageCustomer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entir[...]
- XL Library La Rochelle
e-bookCustomer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entir[...]
ouvrageFor all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Th[...]
- XL Library La Rochelle
ouvrageNigel Slack Alistair Brandon-Jones Robert Johnston | Harlow (England) : Pearson Education | 2013 Seventh edition.Operations management is important, exciting, challenging … and everywhere you look! • Important, because it enables organisations to provide services and products that we all need • Exciting, because it is central to constant c[...]
- XL Library La Rochelle
ouvragePaul Newbold William L. Carlson Betty M. Thorne | Harlow (England) : Pearson Education | 2013 8th ed., Global ed.
- XL Library La Rochelle
