ouvrage

Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Essex : Pearson Education | cop. 2014 6th edition, new international edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hos[...]

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Kotler, P., Bowen, J., Makens, J.C.. (2014). Marketing for hospitality and tourism. (6th edition, new international edition). Essex : Pearson Education.

Disponible

ouvrage

Tourism : the business of hospitality and travel

Roy A. Cook | Essex : Pearson Education | [2014] Fifth edition, Pearson new international edition.

ourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and addre[...]

Lire la suite

• XL Library La Rochelle

Ajouter à mes favoris

Afficher au format APA

Cook, R.A.. (2014). Tourism : the business of hospitality and travel. (Fifth edition, Pearson new international edition.). Essex : Pearson Education.

Disponible