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SAGE Publications
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ouvrageWritten as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques t[...]
- XL Library La Rochelle
Hair, J.F.., Sarstedt, M., Ringle, C.M.. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling. Los : SAGE Publications.ouvrageTaking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of[...]
- XL Library La Rochelle
Lowry, L.L.. (2017). The SAGE International Encyclopedia of Travel and Tourism. Los : SAGE Publications.ouvrageTaking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of[...]
- XL Library La Rochelle
Lowry, L.L.. (2017). The SAGE International Encyclopedia of Travel and Tourism. Los : SAGE Publications.ouvrageTaking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of[...]
- XL Library La Rochelle
Lowry, L.L.. (2017). The SAGE International Encyclopedia of Travel and Tourism. Los : SAGE Publications.ouvrageTaking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of[...]
- XL Library La Rochelle
Lowry, L.L.. (2017). The SAGE International Encyclopedia of Travel and Tourism. Los : SAGE Publications.ouvrageCross-Cultural Management The Third Edition examines cross-cultural management issues from a predominantly psychological perspective. As opposed to being country specific, this book focuses on the interactions of people from different cultures i[...]
- XL Library La Rochelle
Thomas, D.C.., Peterson, M.F.. (2015). Cross-Cutural Management : Essential concepts. (Third edition). Los : SAGE Publications.ouvrage
- XL Library La Rochelle
Brennan, R. (2014). Business-to-business marketing. (3rd edition). Los : SAGE Publications.ouvrage
- XL Library La Rochelle
Johansson, J.K.., Carlson, K. (2014). Contemporary brand management. Los : SAGE Publications.ouvrageCorporate reputation decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses Cr in the Indian context and is in response to the growing interest of companies in[...]
- XL Library La Rochelle
Kaul, A., Desai, A. (2014). Corporate reputation decoded : building, managing and strategising for corporate excellence /. Los : SAGE Publications.ouvrageA sweeping examination of systems of capitalism in theory and in te world's major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed [...]
- XL Library La Rochelle
Mccann, L. (2014). International and comparative business : foundations of political economies. Los : SAGE Publications.ouvrageArbnor and Bjerke's best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The[...]
- XL Library La Rochelle
Arbnor, I., Bjerke, B. (2014). Methodology for creating business knowledge. Los : SAGE Publications.ouvrage
- XL Library La Rochelle
Salkind, N.J.. (2013). Excel Statistics : A quick guide. (2nd edition). Los : SAGE Publications.ouvrageWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marke[...]
- XL Library La Rochelle
Blythe, J. (2013). Principles & practice of marketing. (3 ème édition). Los : SAGE Publications.ouvrageThe first two editions of The Cultural Industries scrutinized the transformation in creativity and the cultural industries in a political, economic and cultural context. Now undisputedly a classic, this Third Edition offers essential updates t[...]
- XL Library La Rochelle
Hesmondhalgh, D. (2013). The cultural industries. (3rd edition). Los : SAGE Publications.ouvragePART ONE: THEORY AND METHOD IN QUALITATIVE RESEARCH What Is Qualitative Research? In Search of a Working Definition Loaded Evaluations of Research Methods Methods Should Fit Your Research Question The Good Sense of Quantitative Research The Nons[...]
- XL Library La Rochelle
Silverman, D. (2011). Interpreting qualitative data : a guide to the principles of qualitative research. (4th ed.). Los : SAGE Publications.