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International dimensions of organizational behavior

Nancy J. Adler Allison Gundersen | Australia : Thomson | 2008 Fifth edition

The impact of culture on organizations culture and management.

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Adler, N.J.., Gundersen, A. (2008). International dimensions of organizational behavior. (Fifth edition). Australia : Thomson.

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Principles & practice of marketing

Jim Blythe | Australia : Thomson | 2006

Managing the exchange process - The marketing environment - Marketing domains - Consumer behaviour - Organisational buying behaviour - Segmentation, targeting and positionning - Marketing information and research - Communication theories - Inter[...]

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Blythe, J. (2006). Principles & practice of marketing. Australia : Thomson.

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Marketing scales handbook : A compilation of multi-item measures for consumer behavior & advertising 1998-2001

Il Bruner Paul J. Hensel Karen E. James | Australia : Thomson | 2005

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Bruner, I., Hensel, P.J.., James, K.E.. (2005). Marketing scales handbook : A compilation of multi-item measures for consumer behavior & advertising 1998-2001. Australia : Thomson.

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