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ouvrageThe term ‘overtourism’ has come into prominence since 2017 and refers to the fact that, due to various factors such as more sophisticated marketing strategies, a large number of tourists visit the same place at the same time. The consequences ar[...]
- XL Library La Rochelle
ouvrageChristopher Robinson-Easley | New York : Palgrave Macmillan | 2014 [Revised and expanded 3rd edition]
- XL Library La Rochelle
ouvrageMarcello M. Mariani Rodolfo Baggio Dimitrios Buhalis Christian Longhi | New York : Palgrave Macmillan | 2014
- XL Library La Rochelle
ouvrageThis book focuses on all major aspects of the asset management industry including its regulations, strategies, processes, applied technologies, and risks. It provides a serious resource for readers seeking greater depth and alternative opinions [...]
- XL Library La Rochelle
ouvrageDelivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and tech[...]
- XL Library La Rochelle
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- XL Library La Rochelle
ouvrageHow many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Glo[...]
- XL Library La Rochelle
e-book
ouvrageUnconscious Branding If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts f[...]
- XL Library La Rochelle
ouvrageNarrower than the title suggests, this book covers only the branding of consumer items through print and television campaigns. There's no discussion of marketing, pricing, distribution or product design, nor media other than print and television[...]
- XL Library La Rochelle
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- XL Library La Rochelle
ouvrage"Bringing together a depth of experience, theory, insight, and detail, Sales Force Design for Strategic Advantage is a valuable sourcebook for all sales executives and managers with responsibility for strategic sales force planning and managemen[...]
- XL Library La Rochelle
