ouvrage
Zoltners, A.A.., Sinha, P., Lorimer, S.E..
(2004).
Sales force design for strategic advantage.
New : Palgrave Macmillan.
Sales force design for strategic advantage
"Bringing together a depth of experience, theory, insight, and detail, Sales Force Design for Strategic Advantage is a valuable sourcebook for all sales executives and managers with responsibility for strategic sales force planning and management." "The insights presented in this book can help you create, expand, downsize, merge, or restructure a sales organization for maximum impact in today's rapidly evolving business environment."
Editeur : | New York : Palgrave Macmillan, 2004 |
Importance : | 380 p. |
ISBN/ISSN/EAN : | 1-403-90305-0 |
Langues: | Anglais |
Mots clés : | POINT DE VENTE MARKETING STRATEGIQUE THEORIE DU MARKETING PLANIFICATION STRATEGIQUE FORCE DE VENTE |
Zoltners, A.A.., Sinha, P., Lorimer, S.E..
(2004).
Sales force design for strategic advantage.
New : Palgrave Macmillan.
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000263863 | 124.65 ZOL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |