ouvrage
Marketing in travel and tourism
The meaning of marketing in travel and tourism - Understanding the consumer and the marketing - Planning for marketing strategy and short-term operational objectives and compaigns - Communicating with and influencing consumers - Applying marketing in the main sectors of travel and tourism - Case studies of marketing practice in travel and tourism.
| Mention d'édition : | 4ème éd. |
| Editeur : | Amsterdam : Elsevier, 2009 |
| Importance : | 502 p. |
| ISBN/ISSN/EAN : | 978-0-7506-8693-8 |
| Langues: | Anglais |
| Mots clés : | COMPORTEMENT DU CONSOMMATEUR MARKETING PROMOTION DU TOURISME TOURISME TRANSPORT |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000208041 | TOUR/ 58-5 MID | Ouvrage | XL Library La Rochelle | Tourisme | Disponible |
