ouvrage
Marketing as strategy : Understanding the ceo's agenda for driving growth and innovation
Nirmalya Kumar
Philip Kotler (Préfacier, etc.)
| Editeur : | Boston : Harvard business school press, 2004 |
| Importance : | 267 p. |
| ISBN/ISSN/EAN : | 978-159-1392101159139210-1 |
| Langues: | Anglais |
| Mots clés : | INNOVATION TECHNOLOGIQUE MARKETING STRATEGIE MARKETING GESTION DU MARKETING |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000176347 | 121.55 KUM | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
