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Socialnomics : how social media transforms the way we live and do business
Erik Qualman (Auteur)
"Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. You'll learn :
• The top ten easiest and most overlooked social media opportunities
• How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
• Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
• Proper social media training methods for your entire organization
• What's next on the digital horizon for social
While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how."
• The top ten easiest and most overlooked social media opportunities
• How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
• Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
• Proper social media training methods for your entire organization
• What's next on the digital horizon for social
While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how."
| Mention d'édition : | Second edition. |
| Editeur : | Hoboken : John Wiley & Sons, Inc., 2013 |
| Importance : | xviii-316 p. |
| ISBN/ISSN/EAN : | 978-1-118-23265-1 |
| Langues: | Anglais |
| Mots clés : | ENTREPRISE ORGANISATION STRATEGIE MEDIA SOCIAL |
| Publication enseignant Excelia : | Non |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000351775 | 224.92 QUA | Ouvrage | XL Library La Rochelle | Maths-Information | Disponible |
