Strategic Marketing Management : Cases

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Part I : Orientation and Organizational Learning ; Part II : Marketing Program Development ; Part III : Growth Strategies ; Part IV : Innovation and Strategic Brand Management ; Part V : Supply Chain Management and Partnership Alignment ; Part VI : Cross-Functional Integration ; Part VII : Implementing Marketing Plans and Assessing Performance