The Impact of Music on Consumer Behavior: A Study on the Use of Sound in Marketing

The objective of the dissertation
This dissertation delves into the profound implications of sound marketing on protracted consumer behavior, with an emphasis on its strategic deployment by multinational corporations in an era marked by the evolution of capitalism and heightened business competition. The primary objective of this research is to comprehend the diverse modalities of sound marketing, their impact on consumer behavior, their progression over time, and their adaptation to varying cultural contexts and market dynamics. The central inquiry revolves around discerning how neuromarketing strategies, exploiting the emotional and psychological dimensions of music, are utilized to cultivate consumer dependency and fidelity towards a brand.