mémoire
Durand, N.
(2022).
What strategies SMEs are using to remain competitive in international markets ?
https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Durand-Nicolas-2022.pdf
What strategies SMEs are using to remain competitive in international markets ?
Nicolas Durand (Auteur)
Small and Medium Enterprises (SMEs) are key in our modern economies. If in the market where they were born, they can most of the time compete against larger firms. Their presence on international market is more complicated.
Being a global company with presence not only in the domestic market but also in foreign market is a challenge most of the SMEs will want to face one day.
In this literature we will discuss the international transition those companies are making, and how do they face competition on foreign market.
The method used to answer these questions has been to put in place research on the current literature on the SMEs and International to develop arguments and strategies that could benefit the current literature.
Being a global company with presence not only in the domestic market but also in foreign market is a challenge most of the SMEs will want to face one day.
In this literature we will discuss the international transition those companies are making, and how do they face competition on foreign market.
The method used to answer these questions has been to put in place research on the current literature on the SMEs and International to develop arguments and strategies that could benefit the current literature.
Editeur : | Excelia Group, 2022 |
Note générale : |
Mémoire BBA 2022 Note : 44 Direction de mémoire : Elise Goiseau |
Langues: | Anglais |
Mots clés : | PME MARKETING INTERNATIONAL COMMERCE INTERNATIONAL |
Durand, N.
(2022).
What strategies SMEs are using to remain competitive in international markets ?
https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Durand-Nicolas-2022.pdf