Brand activism

Brand activism is a current and sensitive topic. Regarding the recent social movements that have aroused a great deal of interest among a large majority of the world's population and regarding the societal context in which we are evolving. In a world where companies are constantly looking for ways to differentiate themselves from others and where the slightest social movement is a way to build or reshape their brand image and boost their attractiveness. It is important to identify the sincere approaches from those who are trying to follow the trend without implementing any policies or sincere actions when it comes to supporting one or several social causes.