Brand and Social Movements : Impact of Consumers Behaviors

I decided for my paper to concentrate my research on marketing from a social perspective.
My research aims to find correlation in marketing practice between branding, consumer behavior, and social movement. Some of the key questions I will try to answer include the following: Are there connections between these three elements? Do social movements have a direct impact on the brand, and if so, how does it happen ? The principal hypothesis is that both brand and consumer
behavior have a connection with social movements. And there are unique dynamics between the three notions. As a background research, I first do a survey of these three main elements: branding, social movements and consumer behavior. As part of the survey, I will define what they are, to whom they are important, and why.
The primary finding of the research is that, for the cases studied, the hypothesis is correct and there is a connection between brand, social movements and consumer behavior in such a way that brands evolve as a result of social movement. The details finding, and the dynamics are discussed in this paper.