mémoire
Yuan, M.
(2020).
The Development of New Energy Vehicles in China - Factors Affect Chinese Consumer Purchase Intentions on New Energy Vehicles.
https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/YUAN-Meng.pdf
The Development of New Energy Vehicles in China - Factors Affect Chinese Consumer Purchase Intentions on New Energy Vehicles
Meng Yuan (Auteur)
With the rapid consumption of global fossil fuel and the increasing competitive pressure in the traditional automotive market, China's new energy vehicle industry develop rapidly. And with the policy support and vast capital investment from the Chinese government, NEV has attracted a growing number of Chinese consumers' attention.
The purposes of the present study are 1) to introduce the background of NEV's development in the Chinese market. 2) to study the affecting factors of Chinese consumers' purchase intention on NEVs.
The present study is based on literature review and theoretical basis. Using the questionnaire method in quantitative research and adopting descriptive statistical analysis and correlation analysis to analyze the primary data systematically.
First, based on the relevant situations that consumers may occur in the actual purchase process and the theoretical basis in Chapter 2. The present study proposed five factors that affect consumers' purchase intention: brand influence factor, social factor, policy factor, marketing factor and product factor. In the questionnaire design, these five affecting factors are subdivided into 25 independent variables in the matrix question.
Through the analysis of the results of the questionnaire and the discussion of the relationship between consumers' attitudes on purchasing NEVs and the affecting factors, the present study found out that: i) Due to the different ages and occupations of participants, their attitudes and options of NEVs are different. ii) In the level of importance of five affecting factors, all factors are essential. Especially, product factor is the most important factor for Chinese consumers when they consider buying NEVs.
The purposes of the present study are 1) to introduce the background of NEV's development in the Chinese market. 2) to study the affecting factors of Chinese consumers' purchase intention on NEVs.
The present study is based on literature review and theoretical basis. Using the questionnaire method in quantitative research and adopting descriptive statistical analysis and correlation analysis to analyze the primary data systematically.
First, based on the relevant situations that consumers may occur in the actual purchase process and the theoretical basis in Chapter 2. The present study proposed five factors that affect consumers' purchase intention: brand influence factor, social factor, policy factor, marketing factor and product factor. In the questionnaire design, these five affecting factors are subdivided into 25 independent variables in the matrix question.
Through the analysis of the results of the questionnaire and the discussion of the relationship between consumers' attitudes on purchasing NEVs and the affecting factors, the present study found out that: i) Due to the different ages and occupations of participants, their attitudes and options of NEVs are different. ii) In the level of importance of five affecting factors, all factors are essential. Especially, product factor is the most important factor for Chinese consumers when they consider buying NEVs.
Editeur : | Excelia Group, 2020 |
Note générale : |
Mémoire BBA 2020
Note : 18 Directeur de mémoire : Emmanuel Renaud |
Langues: | Anglais |
Mots clés : | CHINE ENERGIE ELECTRICITE COMPORTEMENT DU CONSOMMATEUR VOITURE PARTICULIERE AUTOMOBILE SECTEUR |
Yuan, M.
(2020).
The Development of New Energy Vehicles in China - Factors Affect Chinese Consumer Purchase Intentions on New Energy Vehicles.
https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/YUAN-Meng.pdf