ouvrage
Consumer Experiences and Emotion Management
Avinash Kapoor (Auteur)
The purpose of emotion management is to build brand and create a sustainable competitive advantage. This book emphasizes the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies and cultures.
| Editeur : | New-York : Business Expert Press, 2015 |
| Importance : | 175 p. |
| ISBN/ISSN/EAN : | 978-1-60649-646-6 |
| Langues: | Anglais |
| Mots clés : | COMPORTEMENT DU CONSOMMATEUR MARKETING EXPERIENTIEL MARKETING SENSORIEL MARQUE PSYCHOLOGIE |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000283382 | 122.94 KAP | Ouvrage | XL Library La Rochelle | Marketing | Exclu du prêt |
