ouvrage
Magretta, J.
(2012).
Understanding Michael Porter : The essential guide to competition and strategy.
Boston : Harvard Business Review Press.
Understanding Michael Porter : The essential guide to competition and strategy
Joan Magretta (Auteur)
Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise book does just that.
Editeur : | Boston : Harvard Business Review Press, 2012 |
Importance : | x, 236 p. |
ISBN/ISSN/EAN : | 978-1-4221-6059-6 |
Langues: | Anglais |
Mots clés : | CHAINE DE VALEUR COMPETITIVITE STRATEGIE PLANIFICATION STRATEGIQUE MODELE ECONOMIQUE |
Magretta, J.
(2012).
Understanding Michael Porter : The essential guide to competition and strategy.
Boston : Harvard Business Review Press.
Exemplaires (2)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000267013 | 113.55 MAG | Ouvrage | XL Library La Rochelle | Management | Disponible |
00161000267021 | 113.55 MAG | Ouvrage | XL Library La Rochelle | Management | Exclu du prêt |