GEOX : The breathing shoe out to conquer the world

This case study presents the development of the company Geox from its birth in the 1990s until 2010. The case gives particular attention to the competitive advantage and differentiation of Geox compared with its competitors.
Aspects relating to research and development and to the patents that the company registered are particularly noteworthy. After presenting the various steps of the company's development, the case focuses on the shoe market with special attention given to the Italian market (Geox's original market)