ouvrage
Market-base management
Roger J. Best (Auteur)
| Mention d'édition : | 6th edition |
| Editeur : | Harlow (England) : Pearson Education, cop. 2014 |
| Importance : | 1 vol. (II-506 p.) |
| ISBN/ISSN/EAN : | 978-1-292-02039-6 |
| Langues: | Anglais |
| Mots clés : | GESTION DU MARKETING MARKETING STRATEGIQUE MANAGEMENT |
| Note de contenu : |
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000264416 | 121.55 BES | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
