ouvrage
Essentials of marketing
| Mention d'édition : | Third edition. |
| Editeur : | Pearson, 2013 |
| Importance : | 1 volume |
| ISBN/ISSN/EAN : | 978-1-292-06388-1 |
| Langues: | Anglais |
| Mots clés : | GESTION DU MARKETING |
| Note de contenu : | Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. |
Exemplaires (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000259887 | 121.55 BRA | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000259895 | 121.55 BRA | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
