ouvrage
Wilson, A.M.., Zeithaml, V.A.., Bitner, M.J., Gremler, D.D..
(2012).
Services marketing : integrating customer focus across the firm.
(2nd European ed. /).
[S.l.] : Mac Graw-Hill.
Services marketing : integrating customer focus across the firm
Previous ed.: 2008. Formerly CIP.
Mention d'édition : | 2nd European ed. / |
Editeur : | Mac Graw-Hill, 2012 |
Importance : | xxv, 559 p. |
ISBN/ISSN/EAN : | 978-0-07-713171-5 |
Note générale : | Previous ed.: 2008. Formerly CIP. |
Langues: | Anglais |
Mots clés : | MARKETING DES SERVICES |
Publication enseignant Excelia : | Non |
Wilson, A.M.., Zeithaml, V.A.., Bitner, M.J., Gremler, D.D..
(2012).
Services marketing : integrating customer focus across the firm.
(2nd European ed. /).
[S.l.] : Mac Graw-Hill.
Exemplaires (2)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000258962 | 121.07 WIL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
00161000260075 | 121.07 WIL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |