ouvrage
Marketing
| Mention d'édition : | Third edition. |
| Editeur : | Oxford : Oxford university press, 2014 |
| Importance : | xxviii, 737 pages |
| ISBN/ISSN/EAN : | 978-0-19-965953-1 |
| Note générale : | Publication date from publisher's website. Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011. |
| Langues: | Français |
| Mots clés : | GESTION DU MARKETING |
| Note de contenu : | Marketing fundamentals - Principles of marketing management - The marketing mix - Principles of relational marketing - Critique and change in marketing practice |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000258954 | 121.55 BAI | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
