ouvrage
Rouse, P., Maguire, W., Harisson, J.
(2011).
Revenue management in service organizations.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=493122&site=ehost-live
Revenue management in service organizations
Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.
Editeur : | New-York : Business Expert Press, 2011 |
Importance : | 167 p. |
ISBN/ISSN/EAN : | 978-1-60649-147-8 |
Langues: | Anglais |
Mots clés : | CONTROLE DE GESTION FIXATION DES PRIX HOTELLERIE SECTEUR RESTAURATION SECTEUR PLANIFICATION STRATEGIQUE |
Note de contenu : |
Chapter 1: Revenue Management: An Overview Chapter 2: Relating Your Business to Its Environment: Building Strategy From Internal and External Analysis Chapter 3: Pricing Strategies and Yield Management Chapter 4: Process Management Chapter 5: Cost and Capacity Management Chapter 6: Performance Measurement Chapter 7: Summary |
Rouse, P., Maguire, W., Harisson, J.
(2011).
Revenue management in service organizations.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=493122&site=ehost-live
Exemplaires (3)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000256966 | 121.94 ROU | Ouvrage | XL Library La Rochelle | Marketing | Exclu du prêt |
00161000256958 | 121.94 ROU | Ouvrage | XL Library La Rochelle | Marketing | Exclu du prêt |
00161000256974 | 121.94 ROU | Ouvrage | XL Library La Rochelle | Marketing | Disponible |