ouvrage
Services marketing : an interactive approach
| Mention d'édition : | 4th Ed. |
| Editeur : | Mason, OH : Cengage, 2013 |
| Importance : | 261 p. |
| ISBN/ISSN/EAN : | 978-1-285-05713-2 |
| Langues: | Anglais |
| Mots clés : | MARKETING DES SERVICES |
| Note de contenu : |
Foundations of services marketing
Creating the interactive experience Promising the interactive service experience delivering and ensuring a successful customer experience Management issues in services marketing |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000253799 | 121.07 FIS | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
