ouvrage
Fisk, R.P.., Grove, s.J.., Joby, J.
(2013, Janvier).
Services marketing : an interactive approach.
(4th Ed.).
Mason, : Cengage.
Services marketing : an interactive approach
Mention d'édition : | 4th Ed. |
Editeur : | Mason, OH : Cengage, 2013 |
Importance : | 261 p. |
ISBN/ISSN/EAN : | 978-1-285-05713-2 |
Langues: | Anglais |
Mots clés : | MARKETING DES SERVICES |
Note de contenu : |
Foundations of services marketing
Creating the interactive experience Promising the interactive service experience delivering and ensuring a successful customer experience Management issues in services marketing |
Fisk, R.P.., Grove, s.J.., Joby, J.
(2013, Janvier).
Services marketing : an interactive approach.
(4th Ed.).
Mason, : Cengage.
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000253799 | 121.07 FIS | Ouvrage | XL Library La Rochelle | Marketing | Disponible |