ouvrage
Spulber, D.F..
(2007).
Global competitive strategy.
Global competitive strategy
Daniel F. Spulber (Auteur)
Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's insightful methodology is a must-read for international business managers looking for a strategic advantage.' Bill McDermott, President & CEO, SAP Americas
Review of the hardback: 'Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business.' Yoshiro Miwa, Professor of Economics, University of Tokyo
Review of the hardback: 'Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars.' J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University
Review of the hardback: 'In his new book, Global Competitive Strategy, Professor Daniel Spulber maps the complex constellation of international business, creating order with a new framework.' Kellogg News, Kellogg School of Management
Review of the hardback: 'In short, the book is a gem. … a source of information for the economically interested reader and a must-read for managers. … Without doubt, this book will find its way onto many global bookshelves.' Wolfgang Gick, Journal of Economic Geography
Review of the hardback: 'Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business.' Yoshiro Miwa, Professor of Economics, University of Tokyo
Review of the hardback: 'Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars.' J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University
Review of the hardback: 'In his new book, Global Competitive Strategy, Professor Daniel Spulber maps the complex constellation of international business, creating order with a new framework.' Kellogg News, Kellogg School of Management
Review of the hardback: 'In short, the book is a gem. … a source of information for the economically interested reader and a must-read for managers. … Without doubt, this book will find its way onto many global bookshelves.' Wolfgang Gick, Journal of Economic Geography
Année de publication : | 2007 |
Importance : | 290 p. |
ISBN/ISSN/EAN : | 978-0-521-36798-1 |
Langues: | Anglais |
Mots clés : | INTERNATIONAL COMPETITIVITE STRATEGIE CONCURRENCE |
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000251363 | 113.55 SPU | Ouvrage | XL Library La Rochelle | Management | Disponible |