ouvrage
Marketing management
Philip Kotler (Auteur),
Kevin Lane Keller (Auteur)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
| Mention d'édition : | 14e global edition |
| Editeur : | Pearson, 2012 |
| Importance : | 1 vol. (pagination multiple [ca 800] p.) |
| ISBN/ISSN/EAN : | 978-0-273-75336-0 |
| Langues: | Anglais |
| Mots clés : | ETUDE DE MARCHE COMPORTEMENT DU CONSOMMATEUR GESTION DU MARKETING MARKETING MIX |
Exemplaires (4)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000247320 | 121.55 KOT | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000247338 | 121.55 KOT | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000247189 | 121.55 KOT | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000327841 | 121.55 KOT | Ouvrage | XL Library Tours | Marketing | Disponible |
