ouvrage
Marketing : real people, real choices
Michael R. Solomon (Auteur)
MAKE MARKETING VALUE DECISIONS
Welcome to the world of marketing
Strategic market planning
Thrive int the marketing environment
UNDERSTAND CONSUMER'S VALUE NEEDS
Marketing research
Consumer behavior
BtoB markets
Sharpen the focus
CREATE THE VALUE PROPOSITION
Create the product
Manage the product
Services and other intangibles
COMMUNICATE THE VALUE PROPOSITION
One-to-one to many-to-many
One-to-many
One-to-one
DELIVER THE VALUE PROPOSITION
Deliver value through supply chain management, channels of distribution, and logistics
Retailing
Welcome to the world of marketing
Strategic market planning
Thrive int the marketing environment
UNDERSTAND CONSUMER'S VALUE NEEDS
Marketing research
Consumer behavior
BtoB markets
Sharpen the focus
CREATE THE VALUE PROPOSITION
Create the product
Manage the product
Services and other intangibles
COMMUNICATE THE VALUE PROPOSITION
One-to-one to many-to-many
One-to-many
One-to-one
DELIVER THE VALUE PROPOSITION
Deliver value through supply chain management, channels of distribution, and logistics
Retailing
| Mention d'édition : | 7è éd. |
| Editeur : | Boston : Pearson, 2012 |
| Importance : | 1 vol. (594 p., [1] folded leaf of plates) |
| ISBN/ISSN/EAN : | 978-0-13-249402-1 |
| Langues: | Anglais |
| Mots clés : | GESTION DU MARKETING |
Exemplaires (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000243303 | 121.55 SOL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000235176 | 121.55 SOL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
