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Management > GESTION DU MARKETING > MARKETING STRATEGIQUE
MARKETING STRATEGIQUESynonyme(s)Strategie marketing |
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ouvragePhilip Kotler Kevin Lane Keller Bernard Dubois Delphine Manceau | Paris : Pearson education | 2006 12e édition
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ouvragePart 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Shaping the Market Offerings Part 6 Delivering Value Part 7 Communicating Value Part 8 C[...]
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ouvrageAt last! A European services marketing text that presents the subject from a value orientation perspective. Services Marketing: Managing the Service Value Chain argues that all service management efforts are aimed to enhance value in order to [...]
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ouvrageMarketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the [...]
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ouvrage"Bringing together a depth of experience, theory, insight, and detail, Sales Force Design for Strategic Advantage is a valuable sourcebook for all sales executives and managers with responsibility for strategic sales force planning and managemen[...]
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ouvrageCe "grand livre" est un manifeste (opérationnel) destiné à tous ceux qui veulent participer à la création de produits dont on a envie de faire la promotion et à tous les consommateurs qui en ont assez du gris ambiant ! En 177 pages étonnantes, S[...]
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ouvrageLe XXe siècle a été sans doute, à ce jour, celui qui capitalise les plus grands bouleversements de l'histoire de l'humanité : recompositions géopolitiques, développements économiques, revendications sociales, émergences de nouvelles technologi[...]
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ouvragePhilip Kotler | Upper Saddle River, NJ : Prentice Hall/Pearson Education International | 2003 11e éditionPart 1. Understanding Marketing Management Part 2. Analyzing Marketing Opportunities Part 3. Developing Market Strategies Part 4. Shaping the Market Offering Part 5. Managing and Delivering Marketing Programs
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ouvragePart I - Market-Driven Strategy Part II - Situation Analysis Part III - Designing Market-Driven Strategies Part IV - Market-Focused Program Development Part V - Implementing and Managing Market-Driven Strategies Part VI - Comprehensive Cases
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ouvrageStrategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a ma[...]
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ouvrageIncreasing demand for more specialized courses and programme increases the need for universities to differentiate their educational offer and portfolio. Increasing the course portfolio combined with small student populations at the same time e[...]
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ouvrageUnderstanding what is country-specific and what is universal is essential for the design of marketing strategies that can be successfully implemented across national markets. Marketing Across Cultures explores the theoretical and practical imp[...]
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