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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
Documents disponibles dans cette catégorie (232)
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mémoireThis study is about the relationship between hoteliers who seek to maximize profits (and therefore vary prices continuously) and the customer who sees this price constantly varying but who benefits from it (when it is at its lowest). A strateg[...]
mémoireWith the emergence of digital marketing and social networks, the social media influencers have taken more and more importance in our daily life. In this context, it has given brands new opportunities to reach a public completely different. They [...]
mémoireLuxury is changing, evolving and adapting to changes in its environment. And what if nowadays, it had to make the environment its top priority? The recent awareness of luxury players is not a coincidence, but a strategy of choice to attract a ne[...]
mémoireThe objective of this dissertations is to educate, as I educated myself while doing this research. Indeed, we know that our planet is facing challenges. Sometimes, the fact that there is so many “issues” in the world can be quite discouraging.[...]
mémoireThis research deals with the impact of influencer marketing on consumption in the luxury industry. Indeed, this is an increasingly adopted marketing strategy that many utilise to improve brand awareness and therefore sales and consumption. The[...]
mémoireWith the rise of online shopping, consumers have begun to shift their purchasing habits and turn to shop on online platforms. We discovered that many factors would influence consumers' purchase intentions when they shop online. Online reviews [...]
mémoireThe purpose of this dissertation was to determine the role of a company's purchasing function in the topic of early supplier involvement in new product development. As markets are highly competitive and technology is continuously developing, f[...]
mémoireCe mémoire a pour objectif d’étudier l’impact de la digitalisation sur le comportement des consommatrices dans le secteur des cosmétiques, et plus précisément de comprendre si, en cas de crise sanitaire, les miroirs virtuels pourraient remplac[...]
mémoireThe COVID-19 sanitary and economic crisis has affected and disrupted the whole world. The luxury sector was not spared. For the first time since the previous crisis, the value of this sector has been experiencing a slowdown in its activities. In[...]
mémoireDepuis l’essor de Airbnb à l’international, l’industrie hôtelière connaît une baisse des réservations, et c’est notamment le cas pour les hôtels indépendants de moyenne gamme. En France, les logements Airbnb prennent de plus en plus de place dan[...]
mémoireL’objet d’étude de ce mémoire consiste à comprendre quels sont les facteurs déclencheurs de l’émotion conduisant à l’achat impulsif et à déterminer un profil type d’acheteur réalisant des achats impulsifs. A l’aube de la 5G, la possibilité de c[...]
mémoireNotre société actuelle est une société de consommation moderne sous l’emprise de divergences socioculturelles issues de l’apparition d’Internet, des scandales alimentaires et d’un élargissement de l’éventail de produits offerts aux consommateurs[...]
mémoireLes modes de consommations sont en constante mutation dans un monde qui n’a cessé de faire évoluer ses méthodes de production, d’exportation et de communication au travers de nombreux siècles. Ces modes furent transportés par la mondialisation e[...]
mémoireOur way of consuming food has totally changed over the last few years for different reasons: awareness, work, leisure, social, ecological, economic and health crises, rising prices, ... Consumers therefore think and buy their food products in a[...]
mémoireThe antecedents of brand love for video mobile applications was tested in the context of Chinese market, with the consideration of the two categories of video mobile applications based on consumer’s perceived value (utilitarian value or hedonic [...]
