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Marketing in travel and tourism

Victor TC Middleton Michael Morgan Alan Fyall Ashok Ranchhod | Amsterdam : Elsevier | 2009 4ème éd.

The meaning of marketing in travel and tourism - Understanding the consumer and the marketing - Planning for marketing strategy and short-term operational objectives and compaigns - Communicating with and influencing consumers - Applying marketi[...]

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Middleton, V.T., Morgan, M., Fyall, A., Ranchhod, A. (2009). Marketing in travel and tourism. (4ème éd.). Amsterdam : Elsevier.

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