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Billions : Selling to the new chinese consumer

Tom Doctoroff | New York : Palgrave Macmillan | 2006

Narrower than the title suggests, this book covers only the branding of consumer items through print and television campaigns. There's no discussion of marketing, pricing, distribution or product design, nor media other than print and television[...]

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Doctoroff, T., Sorell, M.P.. (2006). Billions : Selling to the new chinese consumer. New : Palgrave Macmillan.

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