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Auteur John Bowen

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John T Bowen

Documents disponibles écrits par cet auteur (6)

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Marketing du tourisme et de l'accueil

Philip Kotler John Bowen James C. Makens | Boston : Pearson | 2016 6 ème édition

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Kotler, P., Bowen, J., Makens, J.C.., Décaudin, J.M. (2016). Marketing du tourisme et de l'accueil. (6 ème édition). Boston : Pearson.

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Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Edinburgh : Pearson | 2014 6th edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h[...]

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Kotler, P., Bowen, J., Makens, J.C.. (2014). Marketing for hospitality and tourism. (6th edition). Edinburgh : Pearson.

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Marketing for hospitality and tourism

Philip Kotler John T Bowen James C. Makens | New Jersey : Pearson | 2006 Fourth Edition

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Kotler, P., Bowen, J.T., Makens, J.C.. (2006). Marketing for hospitality and tourism. (Fourth Edition). New : Pearson.

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Marketing for hospitality and tourism : International edition

Philip Kotler John Bowen James C. Makens | Upper saddle river : Pearson | 2003 3ème éd.

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Kotler, P., Bowen, J., Makens, J.C.. (2003). Marketing for hospitality and tourism : International edition. (3ème éd.). Upper saddle : Pearson.

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Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Boston : Pearson | cop. 2010 5th ed. (international ed.)

The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and o[...]

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Kotler, P., Bowen, J., Makens, J.C.. (2010). Marketing for hospitality and tourism. (5th ed. (international ed.)). Boston : Pearson.

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Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Essex : Pearson Education | cop. 2014 6th edition, new international edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hos[...]

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Kotler, P., Bowen, J., Makens, J.C.. (2014). Marketing for hospitality and tourism. (6th edition, new international edition). Essex : Pearson Education.

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