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Strategic Market Management

David Allen Aaker | J. Wiley | 2007 European Edition

Business Strategy : The concept and Trends in its Management - Strategic Market Management - External and Customer Analysis - Competitor Analysis - Market Analysis - Environnmental Analysis and Strategic Uncertainty - Internal Analysis - Creatin[...]

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Aaker, D.A. (2007). Strategic Market Management. (European Edition). [S.l.] : J. Wiley.

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Strategic market management

David Allen Aaker | Hoboken, New Jersey : Wiley | 2001 6e édition

Increasing demand for more specialized courses and programme increases the need for universities to differentiate their educational offer and portfolio. Increasing the course portfolio combined with small student populations at the same time e[...]

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Aaker, D.A. (2001). Strategic market management. (6e édition). Hoboken, New : Wiley.

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Management du capital-marque (Le) : Analyser, développer et exploiter la valeur des marques

David Allen Aaker | Paris : Dalloz | 1994

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Aaker, D.A., Lendrevie, J.c.. (1994). Management du capital-marque (Le) : Analyser, développer et exploiter la valeur des marques. Paris : Dalloz.

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