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Marketing as strategy : Understanding the ceo's agenda for driving growth and innovation

Nirmalya Kumar | Boston : Harvard business school press | 2004

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Kumar, N., Kotler, P. (2004). Marketing as strategy : Understanding the ceo's agenda for driving growth and innovation. Boston : Harvard business school press.

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Clés du marketing (Les)

Philip Kotler | Paris : Village mondial | 2003

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Kotler, P. (2003). Clés du marketing (Les). Paris : Village mondial.

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Marketing for hospitality and tourism : International edition

Philip Kotler John Bowen James C. Makens | Upper saddle river : Pearson | 2003 3ème éd.

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Kotler, P., Bowen, J., Makens, J.C.. (2003). Marketing for hospitality and tourism : International edition. (3ème éd.). Upper saddle : Pearson.

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Marketing management

Philip Kotler | Upper Saddle River, NJ : Prentice Hall/Pearson Education International | 2003 11e édition

Part 1. Understanding Marketing Management Part 2. Analyzing Marketing Opportunities Part 3. Developing Market Strategies Part 4. Shaping the Market Offering Part 5. Managing and Delivering Marketing Programs

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Kotler, P. (2003). Marketing management. (11e édition). Upper Saddle River, : Prentice Hall/Pearson Education International.

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Marketing en mouvement (Le)

Philip Kotler Dipak Jain Suvit Maesincee | Paris : Village mondial | 2002

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Kotler, P., Jain, D., Maesincee, S. (2002). Marketing en mouvement (Le). Paris : Village mondial.

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Marketing places : Attracting Investment, Industry, and Tourism to cities, States, and Nations

Philip Kotler Donald H. Haider Irving Rein | New York : The Free Press | 1993

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Kotler, P., Haider, D.H.., Rein, I. (1993). Marketing places : Attracting Investment, Industry, and Tourism to cities, States, and Nations. New : The Free Press.

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Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Boston : Pearson | cop. 2010 5th ed. (international ed.)

The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and o[...]

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Kotler, P., Bowen, J., Makens, J.C.. (2010). Marketing for hospitality and tourism. (5th ed. (international ed.)). Boston : Pearson.

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Marketing for hospitality and tourism

Philip Kotler John Bowen James C. Makens | Essex : Pearson Education | cop. 2014 6th edition, new international edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hos[...]

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Kotler, P., Bowen, J., Makens, J.C.. (2014). Marketing for hospitality and tourism. (6th edition, new international edition). Essex : Pearson Education.

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