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Strategic Marketing Management : Cases

David W. Cravens Victoria L. Crittenden | McGraw- Hill | 2002 7th edition

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a ma[...]

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• XL Library Orléans

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Cravens, D.W.., Crittenden, V.L.., Lamb jr., C.W.. (2002). Strategic Marketing Management : Cases. (7th edition). [S.l.] : McGraw- Hill.

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