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Consumer behavior

Leon G. Schiffman Leslie Lazar Kanuk | Prentice Hall | 2000 7th edition

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their[...]

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Schiffman, L.G.., Kanuk, L.L. (2000). Consumer behavior. (7th edition). [S.l.] : Prentice Hall.

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