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Auteur Molisho Tchiamala-Mpoy Usmady |
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mémoireThe Hallyu Wave has swept the world by storm, from the exportation of K-dramas in China to the emergence of K-pop sensation BTS. Over the past years, interest in Korean skincare products, often known as K-beauty, has tremendously expanded into[...]Tchiamala-mpoy usmady, M. (2023). Hallyu eminence : the impact of korean cosmetics companies’ marketing strategies on the globalization of korean skincare products in France. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/TCHIAMALA-MPOY-USMADY-Molisho-MGE2023LR.pdf