ouvrage

Design-driven innovation : changing the rules of competition by radically innovating what things mean

Roberto Verganti | Boston : Harvard Business Press | 2009

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, [...]

Lire la suite

• XL Library Tours

Ajouter à mes favoris

Afficher au format APA

Verganti, R. (2009). Design-driven innovation : changing the rules of competition by radically innovating what things mean. Boston : Harvard Business Press.

Disponible