mémoire

What are the distinctive attributes that make consumers choose private labels ?

Esther Yvinec | Excelia Group | 2022

The numerous conflicts between producers and distributors in recent years have put the spotlight on supermarkets, which regularly find themselves at the center of public debate. Today, the competition between national brands (NB) and private l[...]

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Yvinec, E. (2022). What are the distinctive attributes that make consumers choose private labels ? https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Yvinec-Esther-2022.pdf.pdf

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