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Auteur Thomas Detony |
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mémoireThe health crisis has left many marks behind the automotive industry and Ford. The difficulties related to the shortage of electronic components and the changing consumer behavior have revealed a growing need for digital marketing. We have see[...]Detony, T. (2022). Ford Motor Company’s digital marketing strategies before and after the start of the pandemic in the US. https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Detony-Thomas-2022.pdf